Client: Craft & Co
For Craft & Co., a brand devoted to handcrafted goods, we designed The Digital Artisan Series—a storytelling-focused campaign that bridges the gap between traditional craftsmanship and digital innovation. This included a series of short-form videos that highlight the artisans' process, a content hub with detailed product pages, and a "Meet the Maker" feature to connect customers with the stories behind each product. Additionally, an email drip campaign sent custom product suggestions based on users' preferences, driving a 50% increase in email click-through rates and a significant boost in online sales.